Rx filled by our operators' platforms to date728,487

Launch and own a branded telehealth business.

Providers, pharmacy, payments, and compliance — from the team behind 100+ branded telehealth launches, rebuilt API-first for the agent era. Medication at pass-through pricing, zero markup. Build it with your agents, or have our team run it for you.

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LegitScript Enterprise Partner
HIPAA-compliant
50-state network

1M+Prescriptions filled monthly

Across the partner pharmacy network

50State provider network

Board-certified, licensed nationwide

300+Device integrations

Rings, watches, CGMs, scales & more

250+LegitScript certifications

As an enterprise partner

10,000+Orders shipped weekly

Platform-wide, end to end

From the operators of a national-scale telehealth machine — 100+branded launches — rebuilt API-first as Purple Label.

Trusted by founders like Trucker's Body Shop — more logos as permissions land

Why now

One platform, built around your business.

For a decade, launching telehealth meant buying a no-code builder, a separate EMR, a prescribing tool, a pharmacy, and a payment processor — then wiring them together and running it all through a dozen dashboards. Purple Label gives you the proven layer underneath instead: a modular platform you can run two ways — build on it with your own team and agents, or have us build and operate it for you.

The operators

Built by the operators, rebuilt for agents.

For three years our team ran one of the largest white-label telehealth operations in the country — 100+ branded launches, hundreds of thousands of prescriptions, andcleared HIPAA, state pharmacy-board, and payment-processor reviews. Purple Label MD is what we built next: the same regulated machine, redesigned from the first line of code to be driven by APIs and AI agents — so your team inherits the proof without inheriting the legacy.

The moat

Production infrastructure that's already passed the audits.

Anyone can generate a telehealth site. Almost no one can pass a state pharmacy-board inspection.

Competitors spinning up no-code or AI-generated sites hit a wall the moment they try to ship a prescription across state lines, refund a patient, or pass a state pharmacy-board inspection. We've already paid those costs — you launch on infrastructure that has already cleared HIPAA, state pharmacy-board, and payment-processor reviews, on a HIPAA-compliant data layer with end-to-end encryption.

HIPAA — clearedPharmacy-board — clearedPayment-processor — cleared

Underneath, a regulated multi-party pipeline is collapsed into a single durable function — engineered so it won't double-charge, double-prescribe, or strand a patient mid-flow. Your agents drive it with a few API and MCP calls.

What took telehealth unicorns years and acquisitions, you get on day one.

See the architecture

Two ways to launch

Build it yourself, or have us run it.

Same proven platform, same cleared reviews, same pass-through drug pricing — you choose how hands-on you want to be.

Build it with agents

Point your team and your AI agents at API tokens, agent-ready docs, branded entry links, and webhooks with signed deliveries — and assemble a branded telehealth business in code. Full control, no glue, no console to outgrow.Start building

We run it for you

Prefer done-for-you? Our team builds, staffs, and operates your branded store — providers, pharmacy, compliance, and marketing handled — typically live in about 30 days, on revenue share.Explore Managed

The modular toolkit

Best-of-breed modules, battle-tested at scale.

Adopt the modules you need and call them from your stack. One source of truth for patients, orders, and clinical data.

Security & Compliance

A HIPAA-compliant data layer with end-to-end encryption and access governance under every module — behind cleared HIPAA, state pharmacy-board, and payment-processor reviews.

Syncs with
Apple Health
Fitbit
Garmin
Dexcom
Withings
Google Fit
Polar
Samsung Health
…and 300+ in all

All trademarks are the property of their respective owners. Listing indicates data compatibility, not endorsement.

The Rx catalog

Any compliant program, launched under your brand.

The same modules compose into complete, branded care programs — already running on the platform at scale, on medication passed straight through at our cost — zero markup. Build one with your agents, or have us run it. Launch one, or a full menu.

Weight loss

The category driving telehealth demand — GLP-1 and metabolic programs, end to end. Our flagship.

Men's health

Sexual health, hormones, hair, and wellness under one branded program.

Women's health

Hormones, wellness, and longevity care, fully branded.

TRT & HRT

Testosterone and hormone therapy with labs and titration built in.

Peptides

Recovery and longevity protocols on compliant, compounded supply.

Labs & diagnostics

Baseline and monitoring panels, ordered and resulted inside the journey.

See the full Rx catalog

Why build on Purple Label

You inherit infrastructure that already scaled.

How you build is up to you. These are why teams choose us either way.

Proven scale, top-tier security

Built by the operators of a national telehealth machine — 100+branded launches, 1M+ prescriptions a month across the partner pharmacy network,10,000+ orders a week — and cleared HIPAA, state pharmacy-board, and payment-processor reviews.

Among the lowest medication costs in telehealth

We pass our huge-volume Rx discounts straight through with zero markup — our cost is your cost. Keep the margin, or pass the savings to patients.

World-class, US-based care

AI-first support resolves routine volume instantly; complex and clinical issues escalate to US-based human experts.

Ownership

You own it. We run the rails.

Purple Label is infrastructure, not a middleman. The brand, the patients, and the data are yours — run by your team, your agents, or ours, on a back end that already operates at national scale.

Your brand

Every patient touchpoint — intake, visits, billing, refills — runs under your name. Patients see your brand, never ours.

Your patients

The customer relationship is yours to keep. We run the back end; you own the front.

Your data

Clear data ownership and a documented chain of custody — exportable on demand. Your data stays yours.

You own the brand; licensed providers handle the medicine. A board-certified network credentialed in all 50 states evaluates, prescribes, and manages clinical care — so you carry the brand, not the clinical license.

Built for PHI from day one

A HIPAA-compliant data layer with end-to-end encryption, MFA, and granular access control — the controls behind cleared HIPAA, state pharmacy-board, and payment-processor reviews.

Everything is programmable

Point your agents at our API, MCP servers, agent-ready docs, and prompt library and build the rest.

Questions, answered

The essentials, before you build.

Do I own my brand, patients, and data?

Yes — always. The brand, the patients, and the data are yours. Purple Label runs the back end; the customer relationship and the data stay with you.

Am I the doctor?

No. A licensed provider network, credentialed in all 50 states, handles clinical care and prescribing. You own the brand; licensed providers handle the medicine.

Is a doctor still involved if AI is doing the work?

Yes. Agents and AI handle the repeatable work, but a licensed, board-certified clinician reviews every clinical decision, prescription, and lab result.

What medical programs are supported?

Weight loss (GLP-1), men's and women's health, TRT, HRT, ED, hair & skin, peptides, and integrated labs — plus anything else legal and compliant your agents compose from the same modules.

How does LegitScript certification work?

As a LegitScript Enterprise Partner, your brand inherits pre-certified infrastructure and a fast-track process across pharmacies, providers, and websites — so you can advertise and process payments from day one.

Who handles medication and fulfillment?

A nationwide 503A/503B pharmacy network fills and ships to all 50 states — at pass-through pricing, zero markup. Your cost is our cost.

Do I build it myself, or is it run for me?

Either. Build on the platform with your own agents and developers, run a dedicated enterprise deployment, or have our team build and operate it for you on the Managed plan.

What does it take to launch?

The modules are already in production — intake, visits, e-prescribing, pharmacy, payments, analytics, and compliance. Your agents compose and operate a branded program on infrastructure that has already cleared HIPAA, pharmacy-board, and payment-processor audits.

How much does it cost to launch?

A fraction of building your own infrastructure, with flexible models across the tiers — including Managed, where we work on revenue share and only do well when you do. We scope the specifics on your consult.

Can my brand offer lab testing and wearable programs?

Yes — diagnostics with at-home and in-person collection, plus 300+ wearable and device integrations, all running inside your branded platform.

Can you make a custom product or a custom-dosed formulation?

Yes — custom compounded formulations and branded packaging with our 503A/503B partners. Anything legal and compliant, built around your vision.

Get started

Launch a branded telehealth business — on infrastructure that's already proven.

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