HRT
Launch an HRT program your agents run.
Hormone replacement therapy with monitoring panels and automatic refills — branded, recurring, and compliant from the first patient.
- LegitScript-certified
- HIPAA-compliant
- Licensed providers in all 50 states
Why this category works
A good business, not just a good program.
What makes this vertical work for the operator — the demand, the retention, and the economics.
Growing awareness
Menopause and hormone optimization are mainstream conversations driving real demand.
Recurring by nature
Ongoing dosing, labs, and refills make HRT a durable subscription business.
Men and women
One platform serves hormone therapy across both audiences, widening your market.
What you can offer
Launch one offering, or a full menu.
Every treatment runs on the same modular, compliant infrastructure — your agents compose the catalog and operate it under your brand.
- Provider-guided hormone optimization
- Integrated lab testing and monitoring
- Standard and compounded formulations
- Ongoing care and refills
Program availability and prescribing follow clinical eligibility and applicable state and federal rules — including controlled-substance and compounding regulations. Compounded medications are not FDA-approved; availability follows FDA, state, and clinical rules.
The patient journey
Every step runs under your brand.
One durable pipeline carries the patient from intake to refills — on infrastructure that already runs at national scale.
- 01
Intake & eligibility
The patient completes a branded intake and eligibility check.
- 02
Provider consult
A licensed provider reviews — async or sync — and confirms the plan.
- 03
Prescription
When clinically appropriate, the provider prescribes.
- 04
Delivery
Medication ships discreetly to the patient's door.
- 05
Ongoing care & refills
Check-ins, titration, and automatic refills keep patients on track.
How it works
One pipeline underneath the program.
The same modules and the same cleared reviews power every vertical — so adding this program is composition, not a new build.
Composed from modules
The durable order pipeline
Compliant from the first patient
Questions, answered
HRT, in brief.
Am I the doctor?
No. Licensed providers in the network handle clinical care and prescribing across all 50 states. You own the brand; they handle the medicine.
Do I own the brand and the patients?
Always. The brand, the patients, and the data are yours. The platform runs the back end; the customer relationship stays with you.
Is it compliant?
Programs run on a LegitScript-certified, HIPAA-compliant foundation. Prescribing follows clinical eligibility and applicable state and federal rules; licensed providers manage all clinical care.
Who is HRT for?
Adults seeking provider-guided hormone optimization, evaluated for eligibility by licensed providers. Clinical decisions and prescribing stay with the provider network.
Same pipeline, more programs
Add a vertical without a new build.
Get started