Analytics & Growth

See cohort retention, unit economics, and conversion — in real time.

The metrics that decide what to scale, queryable however you work: dashboards, warehouse tables, or API. It's your data, as data — so you decide what to ask, and your agents can query it directly over MCP.

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What's inside

The metrics that grow a virtual-care business.

Retention, economics, and conversion — as data you query, not charts you’re handed.

Cohorts & retention

Patient cohorts, retention curves, and lifetime value computed straight from the event stream.

Order economics

Revenue, refunds, drug cost, and margin per order and per therapy — the numbers that decide what to scale.

Conversion & funnels

Intake-to-order conversion across every step, so you can see exactly where patients drop and why.

Data, not dashboards

Reach every metric as an API endpoint, a warehouse table, or an MCP query — no locked BI console deciding what you’re allowed to ask.

Served to your agents over MCP

At launch, your agents will query the whole patient lifecycle over MCP — reporting, cohorts, and economics without ever touching a database.

Callable by your agents

Pull any metric programmatically and pipe it into your own tools, models, and growth loops.

Optional depth: how it fits

Numbers that reconcile, by construction.

You don't need the internals to use the metrics — but if you want them: analytics is the CQRS read side of the event backbone, with read models projected from every event. Domain events project into read models and a warehouse, and the same layer answers your agents’ MCP read queries. Because it’s built from the event log, the numbers reconcile with the system of record by construction.

See the architecture Explore MCP

POST /v1/metrics/query
{
  "metric": "net_revenue",
  "group_by": "therapy",
  "window": "last_90d"
}

200 OK
{ "rows": [ { "therapy": "...", "value": ... } ] }

Illustrative — the live reference lives at docs.purplelabelmd.com.

Get started

Point your agents at the numbers.

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